ضوابط المزيج التسويقي في الاقتصاد الإسلامي

الملخص EN

The concept of marketing in modern economic has assumed great importance as a result of the intense competition between economic institutions, and the increase in consumer awareness.

Marketing is therefore one of the most important functions in the establishment.

as Its existence depends on its ability to manage its products.

, And maintain its customers, which is achieved by effective marketing policies or the socalled marketing mix consisting of: product, pricing, promotion and distribution.

In this paper, we aim to identify principles and controles marketing and marketing mix within the Islamic economy which the interest of the individual and the community is viewed a balanced way within the framework of Islamic Shari'a