E-Service Quality and Attracting staff behavior towards optimal utilization : a case study of Al-Aqsa University-Gaza

الملخص EN

Optimal utilization behaviors (OUB) denote suitable and favorable usage of al-Aqsa University website services by employees.

the purpose of this study is to identify the e-service quality dimensions and to examine the effect of these dimensions of (OUB).

The primary data of e-SQ and OUB wer gathered from 161 administrative and academic staff of al-Aqsa university in Gaza.

the data analysis and results were analyzed by IBM SPSS 20 statistical software.

the results finding indicated that the important e-service dimensions of al-Aqsa university in Gaza strip are website design, website efficiency, information quality, information security, responsiveness, and services fulfillment.

the results of pearson correlation analysis indicates that there is a positive relationship between these dimensions and optimal utilization behaviors.

moreover, the stepwise regression indicated that only three dimensions(information quality, security, and services fulfillment) have positive effects on OUB.

based on these results, the study recommends increasing attention to the quality of university electronic services, especially the quality and security of information.