Social media and its effects on fundraising : case study : nonprofit organizations in the North of Gaza Strip

العناوين الأخرى

وسائل التواصل الاجتماعي و تأثيرها على جلب التمويل : حالة دراسية : المؤسسات غير الربحية في شمال قطاع غزة

مقدم أطروحة جامعية

Subuh, Wafa Mahmud Ahmad

مشرف أطروحة جامعية

al-Habil, Wasim Ismail

الجامعة

الجامعة الإسلامية

الكلية

كلية التجارة

القسم الأكاديمي

قسم إدارة الأعمال

دولة الجامعة

فلسطين (قطاع غزة)

الدرجة العلمية

ماجستير

تاريخ الدرجة العلمية

2019

الملخص الإنجليزي

The purpose of this research is to identify the social media and its effects on fundraising.

The analytical/descriptive approach has been used.

The data gathered from different resources including the questionnaire which was developed from other previous questionnaires to be used for this research.

The population of the study were fundraisers and project coordinators at nonprofit organizations (NPOs) in the northern area of Gaza strip (Jabalia, Bait Lahia and Bait Hannon).

The sample was comprehensive sample of the 114 fundraisers and project coordinators.

Questionnaires were distributed to the sample of 114 employees and 98 of them were retrieved.

The study concluded that: • There is significant positive effect of the variables; Organization Website and Facebook Profile on fundraising in nonprofit organizations in the north of Gaza strip.

• There is insignificant effect of the variables; Size of Organization Network, YouTube Channel and Twitter Profile on fundraising in nonprofit organizations in the north of Gaza strip.

• There’s a statistically significant difference among respondents towards the social media & its effects on fundraising in nonprofit organization due to personal characteristic (Age, Gender, Education, Year of Establishment and Number of employees).

The study recommended that: • NPOs should utilize the various social media tools to increase their fund.

They should share their work to enhance their global reach and not focusing only on some popular tools (for example: Facebook and Website) but also other tools such as Twitter and YouTube.

• NPOs should be updated with the social media tools that can be used to enhance the organization existence and attract supporters, e.g.

Sponsored advertisements, which is one of the most powerful social media tools.

• NPOs managers should dedicate time and money for developing social media tools, training employees and improving their knowledge of how to use social media to benefit their institution.

As well, employing a specialized person to manage social media tools, keeping it updated and dealing with audience comments, which can rise followers' participation and increasing organization popularity.

التخصصات الرئيسية

إدارة الأعمال

الموضوعات

عدد الصفحات

130

قائمة المحتويات

Table of contents.

Abstract.

Abstract in Arabic.

Chapter One : Study framework.

Chapter Two : Literature review.

Chapter Three : Previous studies.

Chapter Four : Methodology.

Chapter Five : Data analysis and discussion.

Chapter Six : Conclusions and recommendations.

References.

نمط استشهاد جمعية علماء النفس الأمريكية (APA)

Subuh, Wafa Mahmud Ahmad. (2019). Social media and its effects on fundraising : case study : nonprofit organizations in the North of Gaza Strip. (Master's theses Theses and Dissertations Master). Islamic University, Palestine (Gaza Strip)
https://search.emarefa.net/detail/BIM-912100

نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)

Subuh, Wafa Mahmud Ahmad. Social media and its effects on fundraising : case study : nonprofit organizations in the North of Gaza Strip. (Master's theses Theses and Dissertations Master). Islamic University. (2019).
https://search.emarefa.net/detail/BIM-912100

نمط استشهاد الجمعية الطبية الأمريكية (AMA)

Subuh, Wafa Mahmud Ahmad. (2019). Social media and its effects on fundraising : case study : nonprofit organizations in the North of Gaza Strip. (Master's theses Theses and Dissertations Master). Islamic University, Palestine (Gaza Strip)
https://search.emarefa.net/detail/BIM-912100

لغة النص

الإنجليزية

نوع البيانات

رسائل جامعية

رقم السجل

BIM-912100