Social media and its effects on fundraising : case study : nonprofit organizations in the North of Gaza Strip

Other Title(s)

وسائل التواصل الاجتماعي و تأثيرها على جلب التمويل : حالة دراسية : المؤسسات غير الربحية في شمال قطاع غزة

Dissertant

Subuh, Wafa Mahmud Ahmad

Thesis advisor

al-Habil, Wasim Ismail

University

Islamic University

Faculty

Faculty of Commerce

Department

Department of Business Administration

University Country

Palestine (Gaza Strip)

Degree

Master

Degree Date

2019

English Abstract

The purpose of this research is to identify the social media and its effects on fundraising.

The analytical/descriptive approach has been used.

The data gathered from different resources including the questionnaire which was developed from other previous questionnaires to be used for this research.

The population of the study were fundraisers and project coordinators at nonprofit organizations (NPOs) in the northern area of Gaza strip (Jabalia, Bait Lahia and Bait Hannon).

The sample was comprehensive sample of the 114 fundraisers and project coordinators.

Questionnaires were distributed to the sample of 114 employees and 98 of them were retrieved.

The study concluded that: • There is significant positive effect of the variables; Organization Website and Facebook Profile on fundraising in nonprofit organizations in the north of Gaza strip.

• There is insignificant effect of the variables; Size of Organization Network, YouTube Channel and Twitter Profile on fundraising in nonprofit organizations in the north of Gaza strip.

• There’s a statistically significant difference among respondents towards the social media & its effects on fundraising in nonprofit organization due to personal characteristic (Age, Gender, Education, Year of Establishment and Number of employees).

The study recommended that: • NPOs should utilize the various social media tools to increase their fund.

They should share their work to enhance their global reach and not focusing only on some popular tools (for example: Facebook and Website) but also other tools such as Twitter and YouTube.

• NPOs should be updated with the social media tools that can be used to enhance the organization existence and attract supporters, e.g.

Sponsored advertisements, which is one of the most powerful social media tools.

• NPOs managers should dedicate time and money for developing social media tools, training employees and improving their knowledge of how to use social media to benefit their institution.

As well, employing a specialized person to manage social media tools, keeping it updated and dealing with audience comments, which can rise followers' participation and increasing organization popularity.

Main Topic

Business Administration

Topics

No. of Pages

130

Table of Contents

Table of contents.

Abstract.

Abstract in Arabic.

Chapter One : Study framework.

Chapter Two : Literature review.

Chapter Three : Previous studies.

Chapter Four : Methodology.

Chapter Five : Data analysis and discussion.

Chapter Six : Conclusions and recommendations.

References.

American Psychological Association (APA)

Subuh, Wafa Mahmud Ahmad. (2019). Social media and its effects on fundraising : case study : nonprofit organizations in the North of Gaza Strip. (Master's theses Theses and Dissertations Master). Islamic University, Palestine (Gaza Strip)
https://search.emarefa.net/detail/BIM-912100

Modern Language Association (MLA)

Subuh, Wafa Mahmud Ahmad. Social media and its effects on fundraising : case study : nonprofit organizations in the North of Gaza Strip. (Master's theses Theses and Dissertations Master). Islamic University. (2019).
https://search.emarefa.net/detail/BIM-912100

American Medical Association (AMA)

Subuh, Wafa Mahmud Ahmad. (2019). Social media and its effects on fundraising : case study : nonprofit organizations in the North of Gaza Strip. (Master's theses Theses and Dissertations Master). Islamic University, Palestine (Gaza Strip)
https://search.emarefa.net/detail/BIM-912100

Language

English

Data Type

Arab Theses

Record ID

BIM-912100