Perils of consumers’ skepticism towards online advertising : the remedial role of Islamic advertising ethics
المؤلفون المشاركون
Jamil, Raja Ahmad
Abd al-Qayyum
المصدر
Journal of Islamic Business and Management
العدد
المجلد 9، العدد 1 (30 يونيو/حزيران 2019)، ص ص. 176-196، 21ص.
الناشر
Riphah International University Riphah Centre of Islamic Business
تاريخ النشر
2019-06-30
دولة النشر
باكستان
عدد الصفحات
21
التخصصات الرئيسية
الموضوعات
الملخص EN
This research investigated perils of consumers’ skepticism towards online advertising and the remedial role of Islamic advertising ethics in overcoming the perils.
To test the proposed hypotheses, data were collected from 291 university students in three lags.
Results indicate that all three ad characteristics predicated skepticism towards online advertising.
It was also found that skepticism towards online advertising mediated the relationship between all three ad characteristics and the ad avoidance behaviour.
An important finding came from the role of Islamic advertising ethics.
It was found that Islamic advertising ethics moderated the relationship between skepticism towards online advertising and ad avoidance such that higher the Islamic advertising ethics, weaker the relationship between skepticism towards online advertising and ad avoidance.
The study offers originality by extending the applicability of Stimulus-Organism-Response (SOR) paradigm to the domain of skepticism towards online advertising and is one of the first studies to empirically investigate the role of Islamic advertising ethics in overcoming perils of skepticism.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Jamil, Raja Ahmad& Abd al-Qayyum. 2019. Perils of consumers’ skepticism towards online advertising : the remedial role of Islamic advertising ethics. Journal of Islamic Business and Management،Vol. 9, no. 1, pp.176-196.
https://search.emarefa.net/detail/BIM-920545
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Jamil, Raja Ahmad& Abd al-Qayyum. Perils of consumers’ skepticism towards online advertising : the remedial role of Islamic advertising ethics. Journal of Islamic Business and Management Vol. 9, no. 1 (2019), pp.176-196.
https://search.emarefa.net/detail/BIM-920545
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Jamil, Raja Ahmad& Abd al-Qayyum. Perils of consumers’ skepticism towards online advertising : the remedial role of Islamic advertising ethics. Journal of Islamic Business and Management. 2019. Vol. 9, no. 1, pp.176-196.
https://search.emarefa.net/detail/BIM-920545
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
Includes bibliographical references : p. 192-196
رقم السجل
BIM-920545
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر