Perils of consumers’ skepticism towards online advertising : the remedial role of Islamic advertising ethics
Joint Authors
Jamil, Raja Ahmad
Abd al-Qayyum
Source
Journal of Islamic Business and Management
Issue
Vol. 9, Issue 1 (30 Jun. 2019), pp.176-196, 21 p.
Publisher
Riphah International University Riphah Centre of Islamic Business
Publication Date
2019-06-30
Country of Publication
Pakistan
No. of Pages
21
Main Subjects
Topics
Abstract EN
This research investigated perils of consumers’ skepticism towards online advertising and the remedial role of Islamic advertising ethics in overcoming the perils.
To test the proposed hypotheses, data were collected from 291 university students in three lags.
Results indicate that all three ad characteristics predicated skepticism towards online advertising.
It was also found that skepticism towards online advertising mediated the relationship between all three ad characteristics and the ad avoidance behaviour.
An important finding came from the role of Islamic advertising ethics.
It was found that Islamic advertising ethics moderated the relationship between skepticism towards online advertising and ad avoidance such that higher the Islamic advertising ethics, weaker the relationship between skepticism towards online advertising and ad avoidance.
The study offers originality by extending the applicability of Stimulus-Organism-Response (SOR) paradigm to the domain of skepticism towards online advertising and is one of the first studies to empirically investigate the role of Islamic advertising ethics in overcoming perils of skepticism.
American Psychological Association (APA)
Jamil, Raja Ahmad& Abd al-Qayyum. 2019. Perils of consumers’ skepticism towards online advertising : the remedial role of Islamic advertising ethics. Journal of Islamic Business and Management،Vol. 9, no. 1, pp.176-196.
https://search.emarefa.net/detail/BIM-920545
Modern Language Association (MLA)
Jamil, Raja Ahmad& Abd al-Qayyum. Perils of consumers’ skepticism towards online advertising : the remedial role of Islamic advertising ethics. Journal of Islamic Business and Management Vol. 9, no. 1 (2019), pp.176-196.
https://search.emarefa.net/detail/BIM-920545
American Medical Association (AMA)
Jamil, Raja Ahmad& Abd al-Qayyum. Perils of consumers’ skepticism towards online advertising : the remedial role of Islamic advertising ethics. Journal of Islamic Business and Management. 2019. Vol. 9, no. 1, pp.176-196.
https://search.emarefa.net/detail/BIM-920545
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 192-196
Record ID
BIM-920545