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Antecedents and consequences of private label brand attitude in the Egyptian retailers
المؤلفون المشاركون
Mutawi, Madihah
al-Sayyidi, Rahim I.
المصدر
Scientific Journal for Economic and Commerce
العدد
المجلد 47، العدد 1 (31 مارس/آذار 2017)، ص ص. 997-1043، 47ص.
الناشر
تاريخ النشر
2017-03-31
دولة النشر
مصر
عدد الصفحات
47
التخصصات الرئيسية
الملخص EN
The importance of private label brands has increased; several factors have been affecting the attitude towards private label brands.
This research examines the relationship between the antecedents and consequences of private label attitude.
A structural model is developed using AMOS version 22, and tested providing indications for the factors affecting the attitude towards private label brands.
The results from the structural equation model explained the relationships between store image, familiarity with private label brands, price consciousness, quality consciousness, national brand loyalty and store loyalty on private label attitude.
The findings revealed that six hypotheses were accepted and only one had been rejected.
The results were discussed in line with the extant literature, showing that familiarity with private label brand is the most important determinant for consumers’ attitude toward private label brands.
Moreover, as we expected that the attitudes towards PLB products had a positive and significant influenced on private label brand loyalty rather than the store loyalty.
Research limitations and Future researches were reported.
Implications of these findings on Egyptian hypermarkets and supermarkets are discussed further.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
al-Sayyidi, Rahim I.& Mutawi, Madihah. 2017. Antecedents and consequences of private label brand attitude in the Egyptian retailers. Scientific Journal for Economic and Commerce،Vol. 47, no. 1, pp.997-1043.
https://search.emarefa.net/detail/BIM-940255
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
al-Sayyidi, Rahim I.& Mutawi, Madihah. Antecedents and consequences of private label brand attitude in the Egyptian retailers. Scientific Journal for Economic and Commerce Vol. 47, no. 1 (2017), pp.997-1043.
https://search.emarefa.net/detail/BIM-940255
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
al-Sayyidi, Rahim I.& Mutawi, Madihah. Antecedents and consequences of private label brand attitude in the Egyptian retailers. Scientific Journal for Economic and Commerce. 2017. Vol. 47, no. 1, pp.997-1043.
https://search.emarefa.net/detail/BIM-940255
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
رقم السجل
BIM-940255
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
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