Antecedents and consequences of private label brand attitude in the Egyptian retailers
Joint Authors
Mutawi, Madihah
al-Sayyidi, Rahim I.
Source
Scientific Journal for Economic and Commerce
Issue
Vol. 47, Issue 1 (31 Mar. 2017), pp.997-1043, 47 p.
Publisher
Ain Shams University Faculty of Commerce
Publication Date
2017-03-31
Country of Publication
Egypt
No. of Pages
47
Main Subjects
Abstract EN
The importance of private label brands has increased; several factors have been affecting the attitude towards private label brands.
This research examines the relationship between the antecedents and consequences of private label attitude.
A structural model is developed using AMOS version 22, and tested providing indications for the factors affecting the attitude towards private label brands.
The results from the structural equation model explained the relationships between store image, familiarity with private label brands, price consciousness, quality consciousness, national brand loyalty and store loyalty on private label attitude.
The findings revealed that six hypotheses were accepted and only one had been rejected.
The results were discussed in line with the extant literature, showing that familiarity with private label brand is the most important determinant for consumers’ attitude toward private label brands.
Moreover, as we expected that the attitudes towards PLB products had a positive and significant influenced on private label brand loyalty rather than the store loyalty.
Research limitations and Future researches were reported.
Implications of these findings on Egyptian hypermarkets and supermarkets are discussed further.
American Psychological Association (APA)
al-Sayyidi, Rahim I.& Mutawi, Madihah. 2017. Antecedents and consequences of private label brand attitude in the Egyptian retailers. Scientific Journal for Economic and Commerce،Vol. 47, no. 1, pp.997-1043.
https://search.emarefa.net/detail/BIM-940255
Modern Language Association (MLA)
al-Sayyidi, Rahim I.& Mutawi, Madihah. Antecedents and consequences of private label brand attitude in the Egyptian retailers. Scientific Journal for Economic and Commerce Vol. 47, no. 1 (2017), pp.997-1043.
https://search.emarefa.net/detail/BIM-940255
American Medical Association (AMA)
al-Sayyidi, Rahim I.& Mutawi, Madihah. Antecedents and consequences of private label brand attitude in the Egyptian retailers. Scientific Journal for Economic and Commerce. 2017. Vol. 47, no. 1, pp.997-1043.
https://search.emarefa.net/detail/BIM-940255
Data Type
Journal Articles
Language
English
Notes
Record ID
BIM-940255