The impact of customers engagement on repurchase intention : A mediating role of customers satisfaction the case of takaful insurance industry
المؤلفون المشاركون
Ali, Ghadah
Rushdi, Ahmad Samir
المصدر
Scientific Journal for Economic and Commerce
العدد
المجلد 47، العدد 3 (30 سبتمبر/أيلول 2017)، ص ص. 569-602، 34ص.
الناشر
تاريخ النشر
2017-09-30
دولة النشر
مصر
عدد الصفحات
34
التخصصات الرئيسية
الملخص EN
Takaful Insurance industry is one of the service industries that is rapidly grew recently all over the Islamic countries.
The main objective of this research is to explore the effect of customer engagement on repurchase intention.
It also aims to explore whether customer satisfaction mediates the relation between customer engagement and repurchase intention or not.
The study focused on only three dimensions of customer engagement, conscious attention, social connection, and enthused participation.
It was hypothesized that customer engagement affects customer satisfaction and repurchase intention.
It was also hypothesized that customer satisfaction has a positive impact on repurchase intention and that customer satisfaction mediates the relation between customers engagement and repurchase intention.
An online questionnaire was conducted to collect data from a sample of 316 respondents of takaful policy holders.
The SEM techniques were applied to examine both direct and mediating effects between variables.
نمط استشهاد جمعية علماء النفس الأمريكية (APA)
Rushdi, Ahmad Samir& Ali, Ghadah. 2017. The impact of customers engagement on repurchase intention : A mediating role of customers satisfaction the case of takaful insurance industry. Scientific Journal for Economic and Commerce،Vol. 47, no. 3, pp.569-602.
https://search.emarefa.net/detail/BIM-940496
نمط استشهاد الجمعية الأمريكية للغات الحديثة (MLA)
Rushdi, Ahmad Samir& Ali, Ghadah. The impact of customers engagement on repurchase intention : A mediating role of customers satisfaction the case of takaful insurance industry. Scientific Journal for Economic and Commerce Vol. 47, no. 3 (2017), pp.569-602.
https://search.emarefa.net/detail/BIM-940496
نمط استشهاد الجمعية الطبية الأمريكية (AMA)
Rushdi, Ahmad Samir& Ali, Ghadah. The impact of customers engagement on repurchase intention : A mediating role of customers satisfaction the case of takaful insurance industry. Scientific Journal for Economic and Commerce. 2017. Vol. 47, no. 3, pp.569-602.
https://search.emarefa.net/detail/BIM-940496
نوع البيانات
مقالات
لغة النص
الإنجليزية
الملاحظات
رقم السجل
BIM-940496
قاعدة معامل التأثير والاستشهادات المرجعية العربي "ارسيف Arcif"
أضخم قاعدة بيانات عربية للاستشهادات المرجعية للمجلات العلمية المحكمة الصادرة في العالم العربي
تقوم هذه الخدمة بالتحقق من التشابه أو الانتحال في الأبحاث والمقالات العلمية والأطروحات الجامعية والكتب والأبحاث باللغة العربية، وتحديد درجة التشابه أو أصالة الأعمال البحثية وحماية ملكيتها الفكرية. تعرف اكثر