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The impact of customers engagement on repurchase intention : A mediating role of customers satisfaction the case of takaful insurance industry
Joint Authors
Ali, Ghadah
Rushdi, Ahmad Samir
Source
Scientific Journal for Economic and Commerce
Issue
Vol. 47, Issue 3 (30 Sep. 2017), pp.569-602, 34 p.
Publisher
Ain Shams University Faculty of Commerce
Publication Date
2017-09-30
Country of Publication
Egypt
No. of Pages
34
Main Subjects
Abstract EN
Takaful Insurance industry is one of the service industries that is rapidly grew recently all over the Islamic countries.
The main objective of this research is to explore the effect of customer engagement on repurchase intention.
It also aims to explore whether customer satisfaction mediates the relation between customer engagement and repurchase intention or not.
The study focused on only three dimensions of customer engagement, conscious attention, social connection, and enthused participation.
It was hypothesized that customer engagement affects customer satisfaction and repurchase intention.
It was also hypothesized that customer satisfaction has a positive impact on repurchase intention and that customer satisfaction mediates the relation between customers engagement and repurchase intention.
An online questionnaire was conducted to collect data from a sample of 316 respondents of takaful policy holders.
The SEM techniques were applied to examine both direct and mediating effects between variables.
American Psychological Association (APA)
Rushdi, Ahmad Samir& Ali, Ghadah. 2017. The impact of customers engagement on repurchase intention : A mediating role of customers satisfaction the case of takaful insurance industry. Scientific Journal for Economic and Commerce،Vol. 47, no. 3, pp.569-602.
https://search.emarefa.net/detail/BIM-940496
Modern Language Association (MLA)
Rushdi, Ahmad Samir& Ali, Ghadah. The impact of customers engagement on repurchase intention : A mediating role of customers satisfaction the case of takaful insurance industry. Scientific Journal for Economic and Commerce Vol. 47, no. 3 (2017), pp.569-602.
https://search.emarefa.net/detail/BIM-940496
American Medical Association (AMA)
Rushdi, Ahmad Samir& Ali, Ghadah. The impact of customers engagement on repurchase intention : A mediating role of customers satisfaction the case of takaful insurance industry. Scientific Journal for Economic and Commerce. 2017. Vol. 47, no. 3, pp.569-602.
https://search.emarefa.net/detail/BIM-940496
Data Type
Journal Articles
Language
English
Notes
Record ID
BIM-940496