The role of social media in promoting tourist and heritage sites: a case study of al Mu'izzLedin Allah Street

الملخص EN

This paper aims at exploring the role of social media in promoting the tourist and heritage sites in Egypt.

The data were collected offline and online through an online survey from users of Al-Mu'izz Facebook pages and a printed version of the questionnaire was distributed to 350 tourists who visited Al-Mu'izz Street.

Data were analyzed using (SPSS).

This paper provides evidence that supports the positive impact of social media (Facebook pages ) from the tourist's perspective on promoting heritage sites in Egypt.