The role of social media in promoting tourist and heritage sites : "a case study of al Mu'izzLedin Allah Street”
Joint Authors
Azzaz, Ala Muhammad
al-Liban, Isra Ahmad Muhammad
Source
Journal of the Faculty of Tourism and Hotels
Issue
Vol. 15, Issue 1 (31 Dec. 2018), pp.43-55, 13 p.
Publisher
Alexandria University Faculty of Tourism
Publication Date
2018-12-31
Country of Publication
Egypt
No. of Pages
13
Main Subjects
Topics
Abstract EN
This paper aims at exploring the role of social media in promoting thetourist and heritage sites in Egypt.
The data were collected offline and online through an online survey from users of Al-Mu'izz Facebook pages and a printed version of the questionnaire was distributed to 350 tourists who visitedAl-Mu'izzStreet.
Data were analyzed using (SPSS).
This paper provides evidence that supports the positive impact of social media (Facebookpages ) from the tourist's perspective on promoting heritage sites in Egypt
American Psychological Association (APA)
Azzaz, Ala Muhammad& al-Liban, Isra Ahmad Muhammad. 2018. The role of social media in promoting tourist and heritage sites : "a case study of al Mu'izzLedin Allah Street”. Journal of the Faculty of Tourism and Hotels،Vol. 15, no. 1, pp.43-55.
https://search.emarefa.net/detail/BIM-940667
Modern Language Association (MLA)
Azzaz, Ala Muhammad& al-Liban, Isra Ahmad Muhammad. The role of social media in promoting tourist and heritage sites : "a case study of al Mu'izzLedin Allah Street”. Journal of the Faculty of Tourism and Hotels Vol. 15, no. 1 (2018), pp.43-55.
https://search.emarefa.net/detail/BIM-940667
American Medical Association (AMA)
Azzaz, Ala Muhammad& al-Liban, Isra Ahmad Muhammad. The role of social media in promoting tourist and heritage sites : "a case study of al Mu'izzLedin Allah Street”. Journal of the Faculty of Tourism and Hotels. 2018. Vol. 15, no. 1, pp.43-55.
https://search.emarefa.net/detail/BIM-940667
Data Type
Journal Articles
Language
English
Notes
Record ID
BIM-940667
