Factors affecting the user's adoption of E-banking services : the Jordanian customers perspective

العناوين الأخرى

العوامل المؤثرة في تبني المستخدمين للخدمات المصرفية الإلكترونية : وجهة نظر العملاء الأردنيين

مقدم أطروحة جامعية

Bani Hani, Dina Ali Salman

مشرف أطروحة جامعية

al-Sukkar, Ahmad Salih
Kanan, Raid

الجامعة

جامعة عمان العربية

الكلية

كلية الأعمال

القسم الأكاديمي

قسم نظم المعلومات الإدارية

دولة الجامعة

الأردن

الدرجة العلمية

ماجستير

تاريخ الدرجة العلمية

2018

الملخص الإنجليزي

analysis were 141.

Based on that, data collected were treated by using Statistical Package for Social Sciences (SPSS).

The results showed that there is a high significant relationships between the factors (convenience, bank image, trust, social influences) and the intention to adopt E-banking services, especially the most important factor is the trust, this indicates that trust is a major requirement for the customers in the banking institutions for the adoption of E-banking services, besides the importance of all others factors in the proposed model that influence customer's intention to adopt E-banking services.

This study recommended the necessity of understanding the main factors influencing the adoption of E-banking services by Jordanian customers, and taking into consideration the most appropriate strategy to ensure the efficient adoption of E-banking services.

In addition to achieving the highest level of customers satisfaction.In light of the increasing popularity of the use of electronic banking services in Jordan, nowadays banks are increasingly facing a competitive environment, which requires banks to understand and improve the quality of banking services by understanding and studying the expectations of their customers.

It is therefore important to investigating the factors influencing users to adopt and use banking services through electronic banking technology that is the main aim of this study.

The researcher has investigated the extent of the adoption of E-banking services from customer’s perspective, depending on four factors, which are convenience, bank image, trust, and social influences.

The data were gathered from customers of Banks, which applied E-banking services of all kinds, which are the Arab Bank and the Jordan Kuwait Bank.

To achieve the purpose of the study, the researcher developed a questionnaire that consisted of (24) items intending to gather information which answer the questions of the study.

The questionnaire was distributed to a study sample of banks customers.

They were 200 questionnaires.

The valid questionnaires for

التخصصات الرئيسية

إدارة الأعمال

الموضوعات

• الأردن
• العملاء
• الخدمات المصرفية الإلكترونية

عدد الصفحات

60

قائمة المحتويات

• APA
• MLA
• AMA

لغة النص

الإنجليزية

نوع البيانات

رسائل جامعية

رقم السجل

BIM-942576