Factors affecting the user's adoption of E-banking services : the Jordanian customers perspective
Other Title(s)
العوامل المؤثرة في تبني المستخدمين للخدمات المصرفية الإلكترونية : وجهة نظر العملاء الأردنيين
Dissertant
Thesis advisor
al-Sukkar, Ahmad Salih
Kanan, Raid
University
Amman Arab University
Faculty
College of Business
Department
Department of Management Information Systems
University Country
Jordan
Degree
Master
Degree Date
2018
English Abstract
analysis were 141.
Based on that, data collected were treated by using Statistical Package for Social Sciences (SPSS).
The results showed that there is a high significant relationships between the factors (convenience, bank image, trust, social influences) and the intention to adopt E-banking services, especially the most important factor is the trust, this indicates that trust is a major requirement for the customers in the banking institutions for the adoption of E-banking services, besides the importance of all others factors in the proposed model that influence customer's intention to adopt E-banking services.
This study recommended the necessity of understanding the main factors influencing the adoption of E-banking services by Jordanian customers, and taking into consideration the most appropriate strategy to ensure the efficient adoption of E-banking services.
In addition to achieving the highest level of customers satisfaction.In light of the increasing popularity of the use of electronic banking services in Jordan, nowadays banks are increasingly facing a competitive environment, which requires banks to understand and improve the quality of banking services by understanding and studying the expectations of their customers.
It is therefore important to investigating the factors influencing users to adopt and use banking services through electronic banking technology that is the main aim of this study.
The researcher has investigated the extent of the adoption of E-banking services from customer’s perspective, depending on four factors, which are convenience, bank image, trust, and social influences.
The data were gathered from customers of Banks, which applied E-banking services of all kinds, which are the Arab Bank and the Jordan Kuwait Bank.
To achieve the purpose of the study, the researcher developed a questionnaire that consisted of (24) items intending to gather information which answer the questions of the study.
The questionnaire was distributed to a study sample of banks customers.
They were 200 questionnaires.
The valid questionnaires for
Main Subjects
Topics
No. of Pages
60
Table of Contents
Table of contents.
Abstract.
Abstract in Arabic.
Chapter One : The general framework of the study.
Chapter Two : Theoretical framework and previous studies.
Chapter Three : Procedures and methodologies.
Chapter Four : Data analysis.
Chapter Five : Discussion and recommendations.
References.
American Psychological Association (APA)
Bani Hani, Dina Ali Salman. (2018). Factors affecting the user's adoption of E-banking services : the Jordanian customers perspective. (Master's theses Theses and Dissertations Master). Amman Arab University, Jordan
https://search.emarefa.net/detail/BIM-942576
Modern Language Association (MLA)
Bani Hani, Dina Ali Salman. Factors affecting the user's adoption of E-banking services : the Jordanian customers perspective. (Master's theses Theses and Dissertations Master). Amman Arab University. (2018).
https://search.emarefa.net/detail/BIM-942576
American Medical Association (AMA)
Bani Hani, Dina Ali Salman. (2018). Factors affecting the user's adoption of E-banking services : the Jordanian customers perspective. (Master's theses Theses and Dissertations Master). Amman Arab University, Jordan
https://search.emarefa.net/detail/BIM-942576
Language
English
Data Type
Arab Theses
Record ID
BIM-942576
