مدى فاعلية الاستمالات في الإعلان التجاري و درجة تأثيرها على المتلقي (المجتمع الأردني)‎

العناوين الأخرى

The effectiveness of advertising appeals in commercials and it’s effect in attracting the audience

مقدم أطروحة جامعية

الدوخي، رهام مظفي مخلد

مشرف أطروحة جامعية

العمرات، يزن إبراهيم

الجامعة

جامعة الشرق الأوسط

الكلية

كلية العمارة و التصميم

القسم الأكاديمي

قسم التصميم الجرافيكي

دولة الجامعة

الأردن

الدرجة العلمية

ماجستير

تاريخ الدرجة العلمية

2020

الملخص الإنجليزي

The advertisement is considered as a way of the communication means which let the audience know the products and the services that presented by the declared companies, which the advertisement has became the focus of attention of many academic students and scholar in advertisement field, because it is developing as fast as the life intellectual and technological aspects developed, so that the scholar of this research choose the title to her study the represented in effectiveness of the advertising lobbying in the commercial advertisement and it is effect in attracting the receiver (the Jordanian audience) based on these questions: what are the types of advertisement lobbying which used in designing the Jordanian commercial adverting? And what is the degree of applying these advertising lobbying in the Jordanian commercial? In addition to that what it affection on the Jordanian audience? And that is to discourse the studying goals that are presented in lobbying types which showed the Jordanian commercial adverting, and chose one type of the lobbying to connected with the used component in the Jordanian commercial adverting, as the important of the research comes from the ability of the knowledge field in scientific researches filed the studying has depend on descriptive analytical method through collecting some kind of commercials and analysis it in addition in analyzing, explaining and extraction the conclusions thrush depending on resolution as a mean applied on a group of specialists in advertisement field and some of the receivers in the Jordanian community

التخصصات الرئيسية

هندسة العمارة

الموضوعات

• الإسلام
• الإعلان
• المجتمع
• الجماهير
• الأردن

عدد الصفحات

182

قائمة المحتويات

• APA
• MLA
• AMA

لغة النص

العربية

نوع البيانات

رسائل جامعية

رقم السجل

BIM-970998