مدى فاعلية الاستمالات في الإعلان التجاري و درجة تأثيرها على المتلقي (المجتمع الأردني)‎

Other Title(s)

The effectiveness of advertising appeals in commercials and it’s effect in attracting the audience

Dissertant

الدوخي، رهام مظفي مخلد

Thesis advisor

العمرات، يزن إبراهيم

University

Middle East University

Faculty

Faculty of Architecture and Design

Department

Department of Graphic Design

University Country

Jordan

Degree

Master

Degree Date

2020

English Abstract

The advertisement is considered as a way of the communication means which let the audience know the products and the services that presented by the declared companies, which the advertisement has became the focus of attention of many academic students and scholar in advertisement field, because it is developing as fast as the life intellectual and technological aspects developed, so that the scholar of this research choose the title to her study the represented in effectiveness of the advertising lobbying in the commercial advertisement and it is effect in attracting the receiver (the Jordanian audience) based on these questions: what are the types of advertisement lobbying which used in designing the Jordanian commercial adverting? And what is the degree of applying these advertising lobbying in the Jordanian commercial? In addition to that what it affection on the Jordanian audience? And that is to discourse the studying goals that are presented in lobbying types which showed the Jordanian commercial adverting, and chose one type of the lobbying to connected with the used component in the Jordanian commercial adverting, as the important of the research comes from the ability of the knowledge field in scientific researches filed the studying has depend on descriptive analytical method through collecting some kind of commercials and analysis it in addition in analyzing, explaining and extraction the conclusions thrush depending on resolution as a mean applied on a group of specialists in advertisement field and some of the receivers in the Jordanian community

Main Subjects

Architecture Engineering

Topics

• Islam
• Advertising
• Society
• Audiences
• Jordan

No. of Pages

182

Table of Contents

• APA
• MLA
• AMA

Language

Arabic

Data Type

Arab Theses

Record ID

BIM-970998