تدعيم جودة الخدمة المصرفية و دور رضى العميل في تقييمها : دراسة حالة عملاء البنوك العمومية الجزائرية بولاية تلمسان

الملخص EN

The aim of this article is to study the role of all of social bonding between customer and employees and financial benefits to enhance banking service quality and it perceived value, and investigate the nature of relationship between them and customer satisfaction, Commitment and loyalty.

In this paper, data are analyzed using Structural Equation Modeling (SEM) technique to study the different relationships between variables proposed.