A stylistic analysis of the arabic advertising discourse : the case of 'ennahar' newspaper in Algeria

الملخص EN

The present research explores the discourse of advertising in printed newspapers in Algeria.

It focuses on the stylistic features which characterize the discourse of advertisements and which aim to fulfil advertising primary task of persuading people to buy the product.

The study provides analyses of advertising texts using corpus analysis approach.

A total of 15 advertisements were selected as representative for the analysis.

The advertisements were randomly taken from 'Ennahar' Algerian newspaper pressed in Arabic.

The research reveals that the advertising discourse is characterised by a set of stylistic features which make of the advertising language a unique language, a language which is well crafted and designed to achieve advertising objectives of attracting, persuading and enticing the consumer into purchasing specific products or services