A stylistic analysis of the arabic advertising discourse : the case of 'ennahar' newspaper in Algeria

Other Title(s)

التحليل الأسلوبي للخطاب الإشهاري العربي : جردة النهار الجزائرية "أنموذجا"

Author

Mubaraki, Amal

Source

Journal of Arabic Language Sciences and Literature

Issue

Vol. 12, Issue 2 (30 Sep. 2020), pp.2082-2099, 18 p.

Publisher

University of Shaheed Hama al-Akhdar in Wadi Faculty of Arts and Languages

Publication Date

2020-09-30

Country of Publication

Algeria

No. of Pages

18

Main Topic

Media and Communication
Arabic Language

Topics

Abstract AR

يدرس البحث الحالي خطاب الإشهار في الجرائد الجزائرية المطبوعة الذي يركز على الميزات الأسلوبية التي ينفرد بها و التي ترمي إلى تحقيق الهدف الأساسي المتمثل في إقناع الناس بشراء المنتوج.

توفر الدراسة تحليلات للنصوص الإشهارية باستخدام منهاج تحليل النصوص المدونة.

اختير15 إعلانا للتحليل بشكل عشوائي من جريدة 'النهار' الجزائرية المطبوعة باللغة العربية.

أسدت هذه الدراسة إلى أن خطاب الإشهار يتميز بمجموعة من الميزات الأسلوبية التي تجعل من لغة الإشهار لغة فريدة من نوعها وهي لغة مصممة بشكل جيد لتحقيق الأهداف الإشهارية المتمثلة في جذب المستهلك و إقناعه بشراء منتجات أو خدمات محددة.

Abstract EN

The present research explores the discourse of advertising in printed newspapers in Algeria.

It focuses on the stylistic features which characterize the discourse of advertisements and which aim to fulfil advertising primary task of persuading people to buy the product.

The study provides analyses of advertising texts using corpus analysis approach.

A total of 15 advertisements were selected as representative for the analysis.

The advertisements were randomly taken from 'Ennahar' Algerian newspaper pressed in Arabic.

The research reveals that the advertising discourse is characterised by a set of stylistic features which make of the advertising language a unique language, a language which is well crafted and designed to achieve advertising objectives of attracting, persuading and enticing the consumer into purchasing specific products or services

American Psychological Association (APA)

Mubaraki, Amal. 2020. A stylistic analysis of the arabic advertising discourse : the case of 'ennahar' newspaper in Algeria. Journal of Arabic Language Sciences and Literature،Vol. 12, no. 2, pp.2082-2099.
https://search.emarefa.net/detail/BIM-989530

Modern Language Association (MLA)

Mubaraki, Amal. A stylistic analysis of the arabic advertising discourse : the case of 'ennahar' newspaper in Algeria. Journal of Arabic Language Sciences and Literature Vol. 12, no. 2 (Sep. 2020), pp.2082-2099.
https://search.emarefa.net/detail/BIM-989530

American Medical Association (AMA)

Mubaraki, Amal. A stylistic analysis of the arabic advertising discourse : the case of 'ennahar' newspaper in Algeria. Journal of Arabic Language Sciences and Literature. 2020. Vol. 12, no. 2, pp.2082-2099.
https://search.emarefa.net/detail/BIM-989530

Data Type

Journal Articles

Language

English

Notes

Text in English ; abstracts in English and Arabic.

Record ID

BIM-989530