ترجمة العنونة الصحفية بين مرئية المترجم و اختفائه

Abstract EN

It is impossible to deny the title's importance in attracting the reader to the journalistic topic, promoting the newspaper and its contribution to highlighting its personality.

the press title gains its importance from its influential function that it derives from the space it occupies on the news page and the way it is written that distinguishes it from the rest of the press contents.

for that reason, the journalist must be keen to prepare simple headlines within the reach of the newspaper reader's mind and level of interest.

this is to achieve the desired goal, which is the readability of the newspaper, that raises a great challenge in journalistic translation in general and headline translation in particular.

the translator must produce a smooth text in the target language, in which the features of the foreign text do not appear.

thus, publishers prefer a translation with localization in which the translator does not appear so that the heading performs its function well in the target language.

in return, it is deplored in translating it, because it is incompatible with the requirements of simplicity and ease in press editing.