تأثير الموارد البشرية الحرباء في التوجه الريادي : دراسة استطلاعية لآراء عينة من العاملين في بعض مراكز التسوق التجارية في مدينة الموصل

Abstract EN

The study aimed to determine the concept of chameleon human resources, and its impact on the entrepreneurial trend.

The research included two main variables, the first (the independent variable), human resources, the chameleon, and it included three sub-dimensions: (flexibility, adaptation, and control), the second main variable (the dependent variable) is the entrepreneurial orientation and it included two sub-dimensions (creative and proactive).

The study population consisted of workers in commercial shopping centers in the city of Mosul.

A simple random sample was selected, 55 questionnaires were distributed to it, and 45 questionnaires were retrieved.

The study relied on the descriptive analytical approach using the statistical software package (SPSS, V24).

In light of this, the following question was determined to be the limits of the study problem as follows: (What is the impact of chameleon HR on entrepreneurial orientation? ).

A hypothetical chart has been developed that shows the nature of the relationship between the two dimensions with their variables, and it was clarified by a set of hypotheses.

The study reached a set of conclusions, the most important of which are: There was a significant impact of chameleon human resources in the entrepreneurial trend.

The study concludes with a set of necessary recommendations for the organizations concerned with the study, perhaps the most important of which is the interest in adopting HR Chameleon, In order to enhance the entrepreneurial orientation in business organizations.

As well as presenting a set of proposals for areas of future studies related to the variables of the current study.