دور مهارات الاتصال الداخلي في تعزيز قيم الثقافة التنظيمية بالمؤسسة الاقتصادية الجزائرية : دراسة قياسية

Abstract EN

The present study aims at investigating the role of internal communication skills in supporting the organisational culture values at Algeria telecom -Regional delegation (Bechar area).

40 survey was distributed to a sample of employees, 100% of surveys were analyzed by SPSS.

Descriptive statistics; F test and stepwise multiple regression were used to obtain the follow results: the attitudes of the employees at the company towards internal communication skills were positive with Middle level of positivity.

There was a high positive relationship of the role of internal communication skills with the supporting of the organisational culture values at the company.

The mobilisation and the empowerment were the prevailing character had an impact on the organisational culture values at the company studied.

The study have three recommendations for future research: Giving importance to the “information” and “persuasion” dimension.

Organize seminars and workshops to promote positive internal communication practices serving the organization's goals.

Supporting organizational culture values, creativity and teamwork for building a strong organizational culture.