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تشخيص و قياس العلاقة التوافقية بين مكونات التسويق الداخلي : دراسة استطلاعية لآراء عدد من مدرسي المدارس الأهلية في مدينة الموصل
Other Title(s)
Diagnosing and measuring the harmonic relationship between the components of internal marketing : an exploratory study of the views of a number of private school teachers in Mosul city
Joint Authors
الحرباوي، علي أكرم عبد الله
آل مراد، نجلة يونس محمد
Source
مجلة تكريت للعلوم الإدارية و الاقتصادية
Issue
Vol. 16, Issue 51، ج. 2 (30 Sep. 2020), pp.180-195, 16 p.
Publisher
Tikrit University College of Administration and Economic
Publication Date
2020-09-30
Country of Publication
Iraq
No. of Pages
16
Main Subjects
Topics
- Private sector
- Private schools
- Teachers
- Secondary schools
- Competition
- Human resources
- Mosul
- Internal marketing
- Consumer satisfaction
- Educational services
- Nonparametric statistics
- Likert scale
- al-Balad(Surah)
Abstract EN
Organizations need to revitalize their basic capabilities and competencies to build competitive advantages and counter competitors 'threats not only to build better value for customers but for employees as well.
Organizations have understood the value of human resources by considering employees as internal assets and customers being nurtured, as internal marketing and its components contribute to the development of the organization's employees and motivate them to provide better service quality and external customer satisfaction.
The research aims to diagnose and measure the harmonic relationship between the components of internal marketing for a sample that included (118) male and female teachers from private secondary schools in the city of Mosul.
In general, the research attempts to answer three questions, namely, is there a difference in the answers of the respondents about the components of internal marketing? , Is there a consensual relationship between the internal marketing components of organizations? , Are there correlations Among the components of internal marketing in the researched organizations? To answer these questions, two hypotheses were adopted that were tested using the Chi-Square test and the correlation analysis of the data collected through a questionnaire for the answers of the subjects, and the five-point Likert scale was used in all measures.
The research found that there is a consensual relationship between the components of internal marketing according to the answers of the respondents, strong positive moral bonds between these components, and the need to provide government material and technical support to the researched organizations and stimulate the private sector in order to improve educational services.
American Psychological Association (APA)
الحرباوي، علي أكرم عبد الله وآل مراد، نجلة يونس محمد. 2020. تشخيص و قياس العلاقة التوافقية بين مكونات التسويق الداخلي : دراسة استطلاعية لآراء عدد من مدرسي المدارس الأهلية في مدينة الموصل. مجلة تكريت للعلوم الإدارية و الاقتصادية،مج. 16، ع. 51، ج. 2، ص ص. 180-195.
https://search.emarefa.net/detail/BIM-1025032
Modern Language Association (MLA)
الحرباوي، علي أكرم عبد الله وآل مراد، نجلة يونس محمد. تشخيص و قياس العلاقة التوافقية بين مكونات التسويق الداخلي : دراسة استطلاعية لآراء عدد من مدرسي المدارس الأهلية في مدينة الموصل. مجلة تكريت للعلوم الإدارية و الاقتصادية مج. 16، ع. 51، ج. 2 (2020)، ص ص. 180-195.
https://search.emarefa.net/detail/BIM-1025032
American Medical Association (AMA)
الحرباوي، علي أكرم عبد الله وآل مراد، نجلة يونس محمد. تشخيص و قياس العلاقة التوافقية بين مكونات التسويق الداخلي : دراسة استطلاعية لآراء عدد من مدرسي المدارس الأهلية في مدينة الموصل. مجلة تكريت للعلوم الإدارية و الاقتصادية. 2020. مج. 16، ع. 51، ج. 2، ص ص. 180-195.
https://search.emarefa.net/detail/BIM-1025032
Data Type
Journal Articles
Language
Arabic
Notes
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Record ID
BIM-1025032