الخطاب الأدبي و تقنية تبليغه في التراث العربي القديم

Abstract EN

This intervention deals with the old Arabs' view of the "literary discourse" in terms of its Arab origins as it passed through each of its stages without its own data, circumstances and circumstances, and their interest in "discourse" to their attention to the Holy Quran.

To the extent of the attention of the ancient Arab criticism of the creative process of the creator, the speech and the recipient, as he put to say our age and methods and a distinction between what is good and what is bad, and to be a literary discourse influential in the recipient and succeed in the process of communication must be a technology compatible with the views of the old Arabs, Ancient Literary discourse? What is the technique of reporting it?