تأثير رضا العملاء على ولائهم للخدمات المقدمة من طرف مؤسسة موبيليس-وكالة الأغواط

Abstract EN

Customer satisfaction is the most important results of the competitive programs of the enterprise and Marketing strategy, If this continues satisfaction It will reflect positively on the loyalty of enterprise customers A goal that all enterprises are looking for today in order to achieve its competitive goals.

The telecommunications sector known stiff competition in Algeria, which makes it imperative for Mobillis enterprise to adopt these policies in their work and contact with their customers, And from our study on a sample of customers Agency Laghouat which aim of which determine the impact their satisfaction with the services and offerings for their loyalty.

And from our study on a sample of customers Agency Laghouat which aim of which determine the impact their satisfaction with the services and offerings for their loyalty.

This result reflects the need for attention modern methods and concepts by Algerian enterprises.