Application of Customer Segmentation for Electronic Toll Collection: A Case Study
Joint Authors
Qian, Chao
Yang, Meng
Li, Peiqi
Li, Shuguang
Source
Journal of Advanced Transportation
Issue
Vol. 2018, Issue 2018 (31 Dec. 2018), pp.1-9, 9 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2018-08-09
Country of Publication
Egypt
No. of Pages
9
Main Subjects
Abstract EN
Applying big data technology, this study presents a customer segmentation method of Electronic Toll Collection (ETC) based on vehicle behavioral characteristics.
A segmentation index system of ETC customers comprising Recency, Frequency, and Monetary is extracted and constructed using ETC data.
The whole-sample clustering analysis of ETC customers is accomplished with the Clustering LARge Applications (CLARA) algorithm while overcoming the invalidation problem of big data clustering.
A decision tree on ETC customer segmentation is constructed and transformed into a set of segmentation rules.
Empirical results indicate that the proposed method is better able to analyze travel characteristics and to present values and appreciation potentials for ETC customer classification.
This method provides an innovative idea for implementing precision marketing and establishing hierarchical discount rates for ETC customers.
Furthermore, it provides theoretical support to increase the ETC customer scale and payment ratio, thus improving the decision-making level in expressway operation and management.
American Psychological Association (APA)
Qian, Chao& Yang, Meng& Li, Peiqi& Li, Shuguang. 2018. Application of Customer Segmentation for Electronic Toll Collection: A Case Study. Journal of Advanced Transportation،Vol. 2018, no. 2018, pp.1-9.
https://search.emarefa.net/detail/BIM-1181163
Modern Language Association (MLA)
Qian, Chao…[et al.]. Application of Customer Segmentation for Electronic Toll Collection: A Case Study. Journal of Advanced Transportation No. 2018 (2018), pp.1-9.
https://search.emarefa.net/detail/BIM-1181163
American Medical Association (AMA)
Qian, Chao& Yang, Meng& Li, Peiqi& Li, Shuguang. Application of Customer Segmentation for Electronic Toll Collection: A Case Study. Journal of Advanced Transportation. 2018. Vol. 2018, no. 2018, pp.1-9.
https://search.emarefa.net/detail/BIM-1181163
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1181163