Multicriteria Evaluation of the Emotional Intelligence of Small Retail E-Commerce Network Firms
Joint Authors
Li, Jianfeng
Feng, Linhui
Zhai, Jun
Source
Mathematical Problems in Engineering
Issue
Vol. 2019, Issue 2019 (31 Dec. 2019), pp.1-8, 8 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2019-02-07
Country of Publication
Egypt
No. of Pages
8
Main Subjects
Abstract EN
The electronic commerce (e-commerce) market is experiencing explosive growth.
Millions of retail network firms compete in the virtual e-commerce market.
A key aspect of online trading is emotional intelligence: these retail firms adopt emotional tactics to attract and retain customers.
This article evaluates the emotional intelligence of small retail e-commerce network firms.
By analyzing the emotional information transmitting process, we propose a framework to measure virtual emotional intelligence abilities in e-commerce.
Based on that framework, we adopt the ELECTRE III multicriteria evaluation method to evaluate the emotional intelligence of some small retail network firms on the TAOBAO e-commerce website.
The results show that a correlation exists between emotional intelligence and sales in a network environment.
Thus, improving virtual emotional intelligence abilities is important for retail network firms to increase customers’ satisfaction, gain competitive advantage, and promote their sales in the current information society.
American Psychological Association (APA)
Li, Jianfeng& Feng, Linhui& Zhai, Jun. 2019. Multicriteria Evaluation of the Emotional Intelligence of Small Retail E-Commerce Network Firms. Mathematical Problems in Engineering،Vol. 2019, no. 2019, pp.1-8.
https://search.emarefa.net/detail/BIM-1200857
Modern Language Association (MLA)
Li, Jianfeng…[et al.]. Multicriteria Evaluation of the Emotional Intelligence of Small Retail E-Commerce Network Firms. Mathematical Problems in Engineering No. 2019 (2019), pp.1-8.
https://search.emarefa.net/detail/BIM-1200857
American Medical Association (AMA)
Li, Jianfeng& Feng, Linhui& Zhai, Jun. Multicriteria Evaluation of the Emotional Intelligence of Small Retail E-Commerce Network Firms. Mathematical Problems in Engineering. 2019. Vol. 2019, no. 2019, pp.1-8.
https://search.emarefa.net/detail/BIM-1200857
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1200857