Understanding the Influence of Wireless Communications and Wi-Fi Access on Customer Loyalty: A Behavioral Model System
Joint Authors
Palos-Sanchez, Pedro
Martin-Velicia, Felix
Saura, Jose Ramon
Reyes-Menendez, Ana
Source
Wireless Communications and Mobile Computing
Issue
Vol. 2018, Issue 2018 (31 Dec. 2018), pp.1-16, 16 p.
Publisher
Hindawi Publishing Corporation
Publication Date
2018-12-02
Country of Publication
Egypt
No. of Pages
16
Main Subjects
Information Technology and Computer Science
Abstract EN
New technologies offer new possibilities to better understand complex consumer behavior points of sale.
The data obtained using wireless communications and Wi-Fi services available in restaurants and catering companies make it possible to acquire in-depth knowledge on consumer behavior complexity.
In the present study, the PLS-SEM analysis was used to analyze the impact of free wireless communications and Wi-Fi access on customer loyalty.
Our results demonstrate that client satisfaction with wireless communications and Wi-Fi access networks services has a direct impact on customer loyalty.
Therefore, wireless communications and Wi-Fi networks and technologies available at the points of sale should be updated in order to better meet customers’ expectations.
American Psychological Association (APA)
Reyes-Menendez, Ana& Palos-Sanchez, Pedro& Saura, Jose Ramon& Martin-Velicia, Felix. 2018. Understanding the Influence of Wireless Communications and Wi-Fi Access on Customer Loyalty: A Behavioral Model System. Wireless Communications and Mobile Computing،Vol. 2018, no. 2018, pp.1-16.
https://search.emarefa.net/detail/BIM-1215971
Modern Language Association (MLA)
Reyes-Menendez, Ana…[et al.]. Understanding the Influence of Wireless Communications and Wi-Fi Access on Customer Loyalty: A Behavioral Model System. Wireless Communications and Mobile Computing No. 2018 (2018), pp.1-16.
https://search.emarefa.net/detail/BIM-1215971
American Medical Association (AMA)
Reyes-Menendez, Ana& Palos-Sanchez, Pedro& Saura, Jose Ramon& Martin-Velicia, Felix. Understanding the Influence of Wireless Communications and Wi-Fi Access on Customer Loyalty: A Behavioral Model System. Wireless Communications and Mobile Computing. 2018. Vol. 2018, no. 2018, pp.1-16.
https://search.emarefa.net/detail/BIM-1215971
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references
Record ID
BIM-1215971