The new trends of consumer behavior in light of the digital marketing

Joint Authors

Boulouiz, Abd al-Wafi
Allouit, Amirah
Qattaf, Aba al-Qadir

Source

Forum for Economic Studies and Research Journal

Issue

Vol. 5, Issue 1 (30 Jun. 2021), pp.451-466, 16 p.

Publisher

University of Ziane Achour in Djelfa Faculty of Economic and Commercial Sciences and Management Sciences Department of Economic Sciences

Publication Date

2021-06-30

Country of Publication

Algeria

No. of Pages

16

Main Topic

Economy

Topics

Abstract EN

This research paper aims to study the impact of digital marketing on consumer behavior in light of This Covid 19 pandemic, after it has become an effective means of communication between companies and Consumers.

The study has concluded that the Covid 19 pandemic has caused a radical change in the digital world of each of the companies, this by adapting them to a new way of doing business, Which directly affected consumer behavior.

The study also concluded that new habits formed now will endure beyond this crisis, permanently changing what we value, how and where we shop, and how we live and work.

American Psychological Association (APA)

Boulouiz, Abd al-Wafi& Allouit, Amirah& Qattaf, Aba al-Qadir. 2021. The new trends of consumer behavior in light of the digital marketing. Forum for Economic Studies and Research Journal،Vol. 5, no. 1, pp.451-466.
https://search.emarefa.net/detail/BIM-1235076

Modern Language Association (MLA)

Boulouiz, Abd al-Wafi…[et al.]. The new trends of consumer behavior in light of the digital marketing. Forum for Economic Studies and Research Journal Vol. 5, no. 1 (2021), pp.451-466.
https://search.emarefa.net/detail/BIM-1235076

American Medical Association (AMA)

Boulouiz, Abd al-Wafi& Allouit, Amirah& Qattaf, Aba al-Qadir. The new trends of consumer behavior in light of the digital marketing. Forum for Economic Studies and Research Journal. 2021. Vol. 5, no. 1, pp.451-466.
https://search.emarefa.net/detail/BIM-1235076

Data Type

Journal Articles

Language

English

Notes

Includes bibliographical references : p. 465-466

Record ID

BIM-1235076