The new trends of consumer behavior in light of the digital marketing
Joint Authors
Boulouiz, Abd al-Wafi
Allouit, Amirah
Qattaf, Aba al-Qadir
Source
Forum for Economic Studies and Research Journal
Issue
Vol. 5, Issue 1 (30 Jun. 2021), pp.451-466, 16 p.
Publisher
Publication Date
2021-06-30
Country of Publication
Algeria
No. of Pages
16
Main Subjects
Topics
Abstract EN
This research paper aims to study the impact of digital marketing on consumer behavior in light of This Covid 19 pandemic, after it has become an effective means of communication between companies and Consumers.
The study has concluded that the Covid 19 pandemic has caused a radical change in the digital world of each of the companies, this by adapting them to a new way of doing business, Which directly affected consumer behavior.
The study also concluded that new habits formed now will endure beyond this crisis, permanently changing what we value, how and where we shop, and how we live and work.
American Psychological Association (APA)
Boulouiz, Abd al-Wafi& Allouit, Amirah& Qattaf, Aba al-Qadir. 2021. The new trends of consumer behavior in light of the digital marketing. Forum for Economic Studies and Research Journal،Vol. 5, no. 1, pp.451-466.
https://search.emarefa.net/detail/BIM-1235076
Modern Language Association (MLA)
Boulouiz, Abd al-Wafi…[et al.]. The new trends of consumer behavior in light of the digital marketing. Forum for Economic Studies and Research Journal Vol. 5, no. 1 (2021), pp.451-466.
https://search.emarefa.net/detail/BIM-1235076
American Medical Association (AMA)
Boulouiz, Abd al-Wafi& Allouit, Amirah& Qattaf, Aba al-Qadir. The new trends of consumer behavior in light of the digital marketing. Forum for Economic Studies and Research Journal. 2021. Vol. 5, no. 1, pp.451-466.
https://search.emarefa.net/detail/BIM-1235076
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 465-466
Record ID
BIM-1235076