Sources of product innovation in Algerian pastry SMEs : an exploratory study
Joint Authors
Source
Issue
Vol. 7, Issue 2 (31 Aug. 2021), pp.1175-1187, 13 p.
Publisher
Tahri Mohamed Bechar University Faculty of Economic Commerce and Management Sciences
Publication Date
2021-08-31
Country of Publication
Algeria
No. of Pages
13
Main Subjects
Abstract EN
This article aims to identify and understand the sources of product innovation in SMEs operating in the pastry industry in Algeria.
To do this, a qualitative and exploratory study was conducted on a sample of pastry SMEs operating in Bejaia province, through semi-structured interviews, addressed in particular to pastry managers and owners.
The thematic analysis of interviews reveals that the pastry chef is the only element on which pastry industry ensures a certain level of product innovation, which allows small pastries to differentiate themselves from competition.
However, pastry chefs resort to many innovation sources in order to be creative, such as Internet, benchmarking, traveling, internships and media.
American Psychological Association (APA)
Azkak, Tariq& Musi, Nur al-Din. 2021. Sources of product innovation in Algerian pastry SMEs : an exploratory study. Al-Bashaer Economic Journal،Vol. 7, no. 2, pp.1175-1187.
https://search.emarefa.net/detail/BIM-1250394
Modern Language Association (MLA)
Azkak, Tariq& Musi, Nur al-Din. Sources of product innovation in Algerian pastry SMEs : an exploratory study. Al-Bashaer Economic Journal Vol. 7, no. 2 (2021), pp.1175-1187.
https://search.emarefa.net/detail/BIM-1250394
American Medical Association (AMA)
Azkak, Tariq& Musi, Nur al-Din. Sources of product innovation in Algerian pastry SMEs : an exploratory study. Al-Bashaer Economic Journal. 2021. Vol. 7, no. 2, pp.1175-1187.
https://search.emarefa.net/detail/BIM-1250394
Data Type
Journal Articles
Language
English
Notes
-
Record ID
BIM-1250394