The impact of social responsibility dimensions on achieving customers loyalty : a sample of condor's customers in Tessemsilt

Abstract EN

This study aimed to unveil the practice of social responsibility with its four dimensions by the organization and the impact on customer's loyalty.

In order to fulfill this, we used a questionnaire as a tool for collecting information where the sample was of (200) customer of condor in tessemsilt.

The study came out with the main result that says: there is an impact of a statistical nature or indication of the adherence of social responsibility dimensions on customer's loyalty.

The study also recommended the necessity to make an emphasis on applying social responsibility practices as an effective means to improve the image of the organization and to gain the customers loyalty.