دور الإعلان في تحسين الصورة الذهنية لدى زبائن مركب سيدي يحي- بسكرة

Abstract EN

This study aimed to identify the impact of advertising on improving the mental image of Sidi Yahya compound clients in Biskra, and to achieve this goal, a questionnaire was distributed to a sample of compound clients, and the results were analyzed using the SPSS program.

Where the study concluded that there is a weak effect of the advertisement on improving the mental image of compound clients in terms of its cognitive dimension and has no effect on the rest of the mental image dimensions (emotional dimension, behavioral dimension, social dimension) at the approved significance level (0.

05).