How tourism quality creates satisfaction from the perspective of international tourists
Other Title(s)
دور جودة المنتج السياحي في خلق الرضا من وجهة نظر السياح الأجانب
Joint Authors
Qaqish, Dana Fawzi
Ahmad, Ala al-Din
Source
Jordan Journal of Business Administration
Issue
Vol. 16, Issue 2 (30 Jun. 2020), pp.473-495, 23 p.
Publisher
University of Jordan Deanship of Academic Research (DAR)
Publication Date
2020-06-30
Country of Publication
Jordan
No. of Pages
23
Main Subjects
Abstract EN
The purpose of this study is to investigate tourism quality, as represented by software components of tourist satisfaction, loyalty and WOM in Jordan, from the perspective of international tourists.
further, purposive sampling technique was employed in this study.
a structural model and regression weight analysis show the impact of software components on tourist satisfaction.
a structured questionnaire was distributed to a sample of 384 foreign tourists who had experience of the Jordanian tourism sector, where 247 questionnaire forms were found to be usable, representing 64.%.
the software components were found to have a significant effect on tourist satisfaction.
from the study findings, some implications are proposed, including a recommendation to improve the quality of information, services, hospitality, safety and security of the Jordanian tourism sector, regularly and continuously.
further recommendations are suggested to help practitioners compete successfully in the tourism industry.
American Psychological Association (APA)
Qaqish, Dana Fawzi& Ahmad, Ala al-Din. 2020. How tourism quality creates satisfaction from the perspective of international tourists. Jordan Journal of Business Administration،Vol. 16, no. 2, pp.473-495.
https://search.emarefa.net/detail/BIM-1281191
Modern Language Association (MLA)
Qaqish, Dana Fawzi& Ahmad, Ala al-Din. How tourism quality creates satisfaction from the perspective of international tourists. Jordan Journal of Business Administration Vol. 16, no. 2 (2020), pp.473-495.
https://search.emarefa.net/detail/BIM-1281191
American Medical Association (AMA)
Qaqish, Dana Fawzi& Ahmad, Ala al-Din. How tourism quality creates satisfaction from the perspective of international tourists. Jordan Journal of Business Administration. 2020. Vol. 16, no. 2, pp.473-495.
https://search.emarefa.net/detail/BIM-1281191
Data Type
Journal Articles
Language
English
Record ID
BIM-1281191