مدى تطبيق إدارات أندية المحترفين بكرة القدم في الأردن للتخطيط و التحليل الاستراتيجي على أرض الواقع

Abstract EN

The study aimed to identify the extent to which the administrations of professional football clubs in Jordan apply to strategic planning and strategic analysis in their clubs, from the viewpoint of the members of the board of directors of each club, as well as to the differences in their views according to the variables of academic qualification, managerial experience and administrative capacity, and the researchers designed a questionnaire It measures the planning and strategic analysis process, and the study sample consisted of 74 members of the boards of directors of professional football clubs, including a board member and a club president, and the researchers used the descriptive approach, The results of the study showed that Jordanian clubs in general suffer from a weakness in the financial budget, which limits the strategic planning process in the future, and also that Jordanian clubs use strategic planning with a medium degree, while using strategic analysis in a high degree.

The development process is based on sound principles, adopting models for strategic analysis and strategic planning, and using specialists in this aspect.