دور رأس المال البشري في الترويج للخدمات التأمينية من وجهة نظر العُملاء : دراسة تطبيقية على شركة الملتزم للتأمين و الاستثمار قطاع غزة

Abstract EN

This study aims to identify the role of components of human capital (skills, mental and cognitive abilities, creative abilities, attitudes, confidence in self-capabilities) to promote for insurance services (defining, influencing, and persuasion) of insurance service provided by Al-Multazam Insurance and Investment Company in the Gaza Strip, the two researchers adopted the descriptive analytical approach, and was applied on a stratified random sample comprising 400 respondents where 380 questionnaires were retrieved at 95%, The study concluded that there is a positive impact with a statistical significance on the human capital in the promotion of insurance services in Almultazim, the total degree of the all components of human capital in Almultazim was high with a relative weight of (73.67%).

Also, the degree of the promotion of insurance services was high (74.74%), A Statistical significance impact between the dimensions of Human Capital and insurance services promotion at Al-Multazem, while it was found that there is no impact for two dimensions (skills, confidence in self-capabilities) on promoting insurance services, the study recommended Providing assistant aids to innovate, and deliver the information correctly, and emphasizing the importance of training in order to continue its development in a way that achieving the goals of the organization.