قياس تطبيق أبعاد التوجه بالزبون لدى متعاملي الهاتف النقال في الجزائر من وجهة نظر عينة من الزبائن

Abstract EN

The aim of this study is to highlight the interest of Algerian mobile operators in customer-oriented approaches by conducting a statistical study to measure and analyze customer-oriented principles.

The results of the study, which focused on four dimensions determined according to the search requirements, represented in communication with the customer, the extent of the operator's response to the customer's problems and requirements, the confidence between the mobile operator and the clients and the extent of the operator's attempt to recognize the customers' reactions, showed that there is a trend for the mobile operators in Algeria with the customer.