دور الهندرة في تحقيق الميزة التنافسية : دراسة حالة شركة كوفتى للمواد الغذائية

Abstract EN

The study aimed to study the reality of Reengineering in its dimensions (organizational, human, and technological) and its role in achieving the competitive advantage in Kofftea Foodstuff Company in Sudan, and the study relied on the descriptive analytical approach.

The primary data for the study were collected through the questionnaire tool using the comprehensive survey method.

The questionnaire was analyzed using the SPSS statistical program.

One of the most important results of the study was the availability of the organizational dimension in Kofftea Foodstuff Company in a general average of (4,11) and a standard deviation (0,700).

One of the most important results of the study was the availability of the human dimension in Kofta Foodstuff Company, in an average year of (3, 71) With a standard deviation (0,961), and one of the most important results of the study was the availability of the technological dimension in Kofftea Foodstuff Company, in an average year of (3,59) and a standard deviation (0.985), and one of the most important recommendations of the study was the need for the company to allocate financial sums An annual directed towards re-engineering operations in order to enhance its competitive capabilities in the accelerating technological progress in information systems, the need for the company to set up permanent committees to research daily operations and re-engineering them to ensure continuous improvement and link their performance to achieve competitive advantage.