A contrastive stylistic study of some selected commercial advertisements in English and Arabic
Author
Source
Issue
Vol. 2021, Issue 139 (sup2) (31 Dec. 2021), pp.27-38, 12 p.
Publisher
University of Baghdad College of Arts
Publication Date
2021-12-31
Country of Publication
Iraq
No. of Pages
12
Main Subjects
Languages & Comparative Literature
Media and Communication
Topics
Abstract EN
Publication is only one of the tools used by public relations, like advertising is one-way communication.
Advertising, as a tool, has a great importance and influence in various business processes.
It is a means of communication that based on the influence of one or more individuals; by the use of one of the means of promotion available to build communication between consumers and products; advertising is the method used by the trader to effect the buyer.
A range of non-personal communication means and methods; to convey ideas and promote products and services.
The Declaration is an important means of media used by different enterprises to communicate with the public and the target customers of their business; so that, to advertise great importance in the work environment.
Advertising or publicity is an indispensable information activity for economic activities such as industry, trade, services and other economic activities, as well as for charitable and non-profit organizations and organizations, without announcing their efforts, they will not receive the social and financial support necessary to continue their work and performance of their mission.
The aims of this paper are to examine and identify the aspects of advertisements and to clarify the linguistic features by explaining all issues which are related to it with examples and giving a detailed account about the grammatical issue of 'A linguistic study of advertisement in English and Arabic' hoping to would be more interesting for English students and those who are specialized in English linguistics.
Publication is only one of the tools used by public relations, like advertising is one-way communication.
Advertising, as a tool, has a great importance and influence in various business processes.
It is a means of communication that based on the influence of one or more individuals; by the use of one of the means of promotion available to build communication between consumers and products; advertising is the method used by the trader to effect the buyer.
A range of non-personal communication means and methods; to convey ideas and promote products and services.
The Declaration is an important means of media used by different enterprises to communicate with the public and the target customers of their business; so that, to advertise great importance in the work environment.
Advertising or publicity is an indispensable information activity for economic activities such as industry, trade, services and other economic activities, as well as for charitable and non-profit organizations and organizations, without announcing their efforts, they will not receive the social and financial support necessary to continue their work and performance of their mission.
The aims of this paper are to examine and identify the aspects of advertisements and to clarify the linguistic features by explaining all issues which are related to it with examples and giving a detailed account about the grammatical issue of 'A linguistic study of advertisement in English and Arabic' hoping to would be more interesting for English students and those who are specialized in English linguistics.
American Psychological Association (APA)
Mahmud, Sahirah Ahmad. 2021. A contrastive stylistic study of some selected commercial advertisements in English and Arabic. al-Adab Journal،Vol. 2021, no. 139 (sup2), pp.27-38.
https://search.emarefa.net/detail/BIM-1304949
Modern Language Association (MLA)
Mahmud, Sahirah Ahmad. A contrastive stylistic study of some selected commercial advertisements in English and Arabic. al-Adab Journal No. 139 (Second supplement) (Dec. 2021), pp.27-38.
https://search.emarefa.net/detail/BIM-1304949
American Medical Association (AMA)
Mahmud, Sahirah Ahmad. A contrastive stylistic study of some selected commercial advertisements in English and Arabic. al-Adab Journal. 2021. Vol. 2021, no. 139 (sup2), pp.27-38.
https://search.emarefa.net/detail/BIM-1304949
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 38
Record ID
BIM-1304949