دور العلاقات العامة في إدارة الأزمات في المؤسسات من وجهة نظر العاملين في بلدية مدينة الرياض
Other Title(s)
The role of public relations in managing crises in institutions from the point of view of workers in the municipality of Riyadh
Author
Source
مجلة العلوم الإنسانية و الاجتماعية
Issue
Vol. 5, Issue 6 (31 May. 2021), pp.54-69, 16 p.
Publisher
Publication Date
2021-05-31
Country of Publication
Palestine (Gaza Strip)
No. of Pages
16
Main Subjects
Abstract EN
The present study aimed to identify the role of public relations in managing crises in institutions from the point of view of workers in the municipality of Riyadh, and to identify the role of public relations in the early detection of the crisis.
the current research used the descriptive method and the questionnaire was used as a research tool.
the research sample consisted of 160 individuals working in the municipality of Riyadh, who were chosen in a simple random way.
the study found that the role of public relations in crises came between (2.58-3.95), which is a medium degree.
this is due to the fact that the culture of some institutions is still absent from the role of public relations in institutions.
in the field of crises detection, the arithmetic averages ranged between (3.02-4.22), and the axis came with a moderate degree due to the lack of joint cooperation between departments and the development of plans that would reveal crises before they happen.
in the field of information availability, the arithmetic averages ranged between (3.19-3.92).
the fourth field: communication the arithmetic averages ranged between (3.05-3.69).
based on the results, the researcher presented a set of recommendations and proposals to activate the role of public relations in crisis management.
American Psychological Association (APA)
المعمري، جمال بن عبد الله. 2021. دور العلاقات العامة في إدارة الأزمات في المؤسسات من وجهة نظر العاملين في بلدية مدينة الرياض. مجلة العلوم الإنسانية و الاجتماعية،مج. 5، ع. 6، ص ص. 54-69.
https://search.emarefa.net/detail/BIM-1310645
Modern Language Association (MLA)
المعمري، جمال بن عبد الله. دور العلاقات العامة في إدارة الأزمات في المؤسسات من وجهة نظر العاملين في بلدية مدينة الرياض. مجلة العلوم الإنسانية و الاجتماعية مج. 5، ع. 6 (أيار 2021)، ص ص. 54-69.
https://search.emarefa.net/detail/BIM-1310645
American Medical Association (AMA)
المعمري، جمال بن عبد الله. دور العلاقات العامة في إدارة الأزمات في المؤسسات من وجهة نظر العاملين في بلدية مدينة الرياض. مجلة العلوم الإنسانية و الاجتماعية. 2021. مج. 5، ع. 6، ص ص. 54-69.
https://search.emarefa.net/detail/BIM-1310645
Data Type
Journal Articles
Language
Arabic
Notes
النص باللغة العربية مع مستخلصين باللغة العربية و الإنجليزية.
Record ID
BIM-1310645