دراسة العلاقة بين العلامة التجارية لجهة التوظيف و الاحتفاظ بالموظفين

Abstract EN

Employee retention has been considered as a major focus of the organizations, as the human capital remains one of the most important resources that can provide a sustainable competitive advantage for organizations.

In this regard - with the expectation of increasing competition in the near future - most of the organizations have realized the importance of having a good/strong brand strategy in the recruitment process.

In return, the organizations would be more competitive in attracting the highly qualified workforce.

In addition, the organizations will be able to support and retain the current employees.

As a result, this research seeks to examine the relationship between the employer's brand and employee retention.