دور التسويق بالعلاقات في كسب ولاء العملاء : دراسة حالة وكالة لجدار بتيارت : دراسة استكشافية

Abstract EN

This study aims to identify the impact of relationship marketing with its various components, namely : commitment, interaction, satisfaction & links on customer loyalty, where an exploratory study was conducted for a sample of Lajdar agency for tourism and travel in Tiaret, where this study relied on the descriptive analytical method to answer the problem and analyze the information’s obtained on the application side, using the SPSS program, a sample of 35 individuals from the study population was used.

the study found that there is a statistically significant effect of relationship marketing(commitment, interaction, satisfaction, links) on customer loyalty to the Lajdar agency for tourism and travel in Tiaret.