ابتكار المنتجات كآلية من آليات التأثير على الميزة التنافسية للمؤسسة : دراسة ميدانية على عينة من زبائن بنك الخليج في الجزائر-وكالة الوادي

Abstract EN

This study aimed to shed light on the impact of product innovation on the competitive advantage of a sample of Gulf Bank customers in Algeria - El oued Agency; The statistical package for the social sciences, Spss 22, We followed the descriptive approach in the conceptual theoretical framework and the analytical inferential approach in the applied framework of the study, was used in the statistical analysis, and it was concluded in the results that there is a statistically significant effect of product innovation on the competitive advantage of banking institutions, with a positive correlation rate of 78.

2%.