المسؤولية الاجتماعية كخيار استراتيجي لتعزيز ولاء العميل : تجربة البنك العربي

Abstract EN

The study examined the experience of the Arab Bank in committing to social responsibility with a view to benefiting from it in Algerian banks, and we reached through it that the concept of social responsibility is one of the modern concepts in marketing, especially when linked to loyalty, and we also found that the Arab Bank seeks to preserve customers by adopting social responsibility and its contribution to most social responsibility campaigns.