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Translation assessment of some selected advertisements by Asiacell Telecom company
Other Title(s)
تقويم الترجمة لبعض الإعلانات المختارة من قبل شركة اسيا سيل تيليكوم
Author
Source
Issue
Vol. 5, Issue 1 (31 Oct. 2021), pp.146-158, 13 p.
Publisher
Tikrit University College of Education for Women
Publication Date
2021-10-31
Country of Publication
Iraq
No. of Pages
13
Main Subjects
Languages & Comparative Literature
Abstract EN
Advertising is one of the strategies of communication which aims at convincing people to do some action.
The current study is concerned with assessing the translation of some selected advertisements by Asiacell Telecom Company.
It is an Iraqi Telecom Company.
The study aims at assessing the translation of some of the advertisements produced by this company.
The selected advertisements translation are assessed according to Newmark's model (1988) as well as Baker's model (2018).
Each one of these two models has its own strategies.
It is hypothesized that some of the translation strategies are more frequently used than others, and advertisements are usually rendered communicatively rather than semantically.
For verifying the hypotheses of the study, four advertisements are selected to be the data of the study.
it can be said that in the translation of advertisements, the communicative translation method is more frequently used than the semantic one since it focuses on the conveying of the intended meaning rather that the semantic equivalence
American Psychological Association (APA)
Khalaf, Fuad Adil. 2021. Translation assessment of some selected advertisements by Asiacell Telecom company. Journal of Language Studies،Vol. 5, no. 1, pp.146-158.
https://search.emarefa.net/detail/BIM-1358780
Modern Language Association (MLA)
Khalaf, Fuad Adil. Translation assessment of some selected advertisements by Asiacell Telecom company. Journal of Language Studies Vol. 5, no. 1 (Oct. 2021), pp.146-158.
https://search.emarefa.net/detail/BIM-1358780
American Medical Association (AMA)
Khalaf, Fuad Adil. Translation assessment of some selected advertisements by Asiacell Telecom company. Journal of Language Studies. 2021. Vol. 5, no. 1, pp.146-158.
https://search.emarefa.net/detail/BIM-1358780
Data Type
Journal Articles
Language
English
Notes
-
Record ID
BIM-1358780