The effect of TED talks on developing university students' persuasive speaking skills and reducing anxi

Abstract EN

This study aimed at investigating the effect of TED talks on developing fourth year international business administration students' persuasive skills and reducing anxiety.

the researcher adopted the quasi-experimental design.

the participants of the study were 74 fourth year faculty of international business administration students at Sadat academy for management sciences.

a checklist was designed by the researcher to identify the required persuasive speaking skills for fourth year international business administration students.

a persuasive speaking skills test was designed by the researcher and used as a pre-posttest.

a speaking anxiety scale was designed by the researcher.

the researcher used some TED talks based activities in teaching the experimental group, while the control group received regular instruction in the second semester of the academic year (2020-2021).

data were analyzed statistically by SPSS.

results of the study revealed a positive effect on developing the experimental group's speaking persuasive skills and reducing speaking anxiety.