How to achieve competitive advantage under the management of excellence

Abstract EN

Rational thinking has become one of the imperatives of contemporary organizations that have been forced to face the challenges of the modern era byRational thinking has become one of the imperatives of contemporary organizations that have been forced to face the challenges of the modern era by making them reconsider their goals, strategies, philosophy, methods and approaches, and also completely change their outlook on their exploitation of material and human resources for the purpose of continuous improvement and providing services and goods that satisfy customers and society It surpasses its competitors, as well as ensuring market share for the longest possible period.

Studies and research in the field of organizations have taken upon themselves the task of upgrading organizational performance through the inherent practice in managing the organization, which is based mainly on the core concepts of excellence, represented in leadership and goal persistence, customer orientation and results orientation, as well as management through operations, development and participation of individuals and finally the logic of learning.