مدى تجاوب العملاء مع الخدمات المصرفية الإلكترونية : دراسة حالة عملاء سوسيتي جنرال

Abstract EN

This study aimed to investigate the extent of the customer's response to the electronic banking services in SocieteGenerale Bank Algeria, in this study we have used a questionnaire as a data collection tool on 40 clients in the bank who deal with electronic banking.

The data of the field study was analyzed using the spss program.

The study concluded that the demographic characteristics affect the customers adoption of electronic banking services.

It also concluded that the most important obstacle to electronic banking is the lack of awareness of banking services and the failure of the bank to rise the e-culture between their clients.

In addition, the study concluded that electronic cards are the most important services that preferred by customers among other electronic banking services.