القيادة الإبداعية و دورها في تطبيق إدارة الجودة الشاملة

Abstract EN

Through this article, we will try to highlight the role of creative leadership in the organization in the application of total quality management, considering that creative leadership is a basic requirement for change and success, as it has proven its effectiveness in managing and developing organizational performance on the one hand and total quality management on the other hand, by focusing on two dimensions.

One of them is social related to human resources and focuses on the participation of all workers in decision-making, setting goals, continuous education and training, motivation, and the other technical is concerned with improving and developing work methods, improving the quality of the product, goods or services, based on the expectations of customers in order to keep pace with the intense competitions in the market, especially With the increasing awareness of consumers in choosing the distinctive product.