The bet to achieve quality in banking information systems using internal marketing strategies in the National Bank of Algeria
Joint Authors
Mezghiche, Abd al-Halim
Hadjab, Musa
Source
Revue des Recherches en Sciences Financieres et Comptables
Issue
Vol. 7, Issue 1 (30 Jun. 2022), pp.581-601, 21 p.
Publisher
Mohamed Boudiaf-Masila University Faculty of Economic Commercial and Management Sciences
Publication Date
2022-06-30
Country of Publication
Algeria
No. of Pages
21
Main Subjects
Marketing
Banking and Financial Sciences
Topics
Abstract EN
This research aims to determine the extent to which internal marketing strategies are adopted in Algerian banking institutions as a mechanism of modern management, the extent to which it reflects on the activation and improvement of their information systems quality, and its implications for the performance and competitiveness of Algerian banks.
The researchaddresses the most important concepts and elements of the administrative systems and examines the case of one of the most important Algerian banks, the National Bank of Algeria, through a statistical exploratory study depends on a questionnaire directed to the frames of three central agencies: Reghaia, Rouiba, and Boumerdes agencies, leading to identify the relationship between study variables and the testing of their hypotheses.
American Psychological Association (APA)
Hadjab, Musa& Mezghiche, Abd al-Halim. 2022. The bet to achieve quality in banking information systems using internal marketing strategies in the National Bank of Algeria. Revue des Recherches en Sciences Financieres et Comptables،Vol. 7, no. 1, pp.581-601.
https://search.emarefa.net/detail/BIM-1400458
Modern Language Association (MLA)
Hadjab, Musa& Mezghiche, Abd al-Halim. The bet to achieve quality in banking information systems using internal marketing strategies in the National Bank of Algeria. Revue des Recherches en Sciences Financieres et Comptables Vol. 7, no. 1 (Jun. 2022), pp.581-601.
https://search.emarefa.net/detail/BIM-1400458
American Medical Association (AMA)
Hadjab, Musa& Mezghiche, Abd al-Halim. The bet to achieve quality in banking information systems using internal marketing strategies in the National Bank of Algeria. Revue des Recherches en Sciences Financieres et Comptables. 2022. Vol. 7, no. 1, pp.581-601.
https://search.emarefa.net/detail/BIM-1400458
Data Type
Journal Articles
Language
English
Notes
Includes bibliographical references : p. 600-601
Record ID
BIM-1400458