Positive negative appreciation of pfizer vaccine in selected political extracts and how it affects the consumers to have the vaccine

Abstract EN

Appreciation can be found in different texts especially the text that relates to showing the positive features of certain products and how this can affect the consumers of these products.

This research examines the use of appreciation in certain extracts by an influential figures and how they play a positive role in convincing many people around the globe to take the vaccine.

It explores what are the apparition devices that those appreciators manipulate.

Appreciation is one of the categories of the attitude in the appraisal framework.

Thirty extracts were selected and qualitatively analyzed.

The positive appreciation and its counterpart the negative one were founded in the data collected.

Positive appreciation caused an immediate impact on the consumers and increase their desires to take the vaccine.